Lowe’s releases limited-edition NFT collection, digital assets for builders
⚆ To help builders virtually visualize spaces, Lowe’s on Tuesday announced it is creating more than 500 free 3D digital assets for customers to download and use in Lowe’s Open Builder, the retailer’s new metaverse hub that is available to all online creators. The company is also releasing a new limited-edition, wearable NFT collection for Decentraland users.
⚆ The retailer said that the assets, which range from lighting and patio furniture to kitchen and bath accessories, can be used to build virtual homes or make other goods and experiences within digital communities, according to a company press release.
⚆ The retailer will offer its wearable NFTs to the first 1,000 consumers until July 20, with a limit of one NFT per person, per the press release.
"We've been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development. It's only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind," said Marisa Thalberg, Lowe's chief brand and marketing officer. "At the same time, we are also very clear on our reason for being – to make homes better for all by helping our customers to create real world value in their homes, in their jobs and in their communities. This will continue to be our North Star in the metaverse."
https://www.prnewswire.com/news-releases/lowes-to-help-builders-create-a-new-world-of-possibility-inside-the-metaverse-301571465.html