City of Miami to Launch 5,000 Ethereum NFTs with TIME, Mastercard, Salesforce
Miami Mayor Francis Suarez's love of Web3 isn't dampened by the crypto winter.
Miami is making NFTs.
The city of Miami’s Mayor Francis X. Suarez shared plans Thursday to release 5,000 Ethereum NFTs later this year. Miami is partnering with TIME magazine publisher Time USA, Mastercard, and Salesforce to make it happen.
The NFTs—unique blockchain tokens that signify ownership—are being designed by 56 different Miami artists “representing the city’s 56 square mile area,” according to a city press release.
Time USA will help define the city’s NFT strategy as well as execute the project, while Mastercard will offer Miami NFT holders exclusive benefits like special event access at restaurants and private cultural tours in the city.
Salesforce will manage the NFTs’ minting and primary sales process with its new NFT Cloud platform, a yet-to-be-released Salesforce product that allows brands to mint and sell NFTs.
TIME President Keith Grossman, who is also on Salesforce’s Web3 Advisory Board, told Decrypt that the Miami NFT project is TIME’s first foray into helping other entities deploy NFT projects—and hinted that more may be coming soon.
He said the Miami NFTs are all about giving holders the ability to unlock unique experiences.
“The artwork will reflect the tremendous diversity represented within the city of Miami,” Grossman added.
https://decrypt.co/106201/city-of-miami-to-launch-5000-ethereum-nfts-with-time-mastercard-salesforce