Car manufacturerĀ PorscheĀ announced its first planned NFT collection as part of its web3 strategy. The collection will involve 7500 customized art pieces of the Porsche 911 to be launched in January 2023 on theĀ official marketplace.Ā However,Ā people can now get a glimpse of the NFTs as the company unveiled its NFT plans through a brand experience at Art Basel in Miami, which opens tomorrow.
The artwork is created by Patrick Vogel, a Hamburg-based designer and 3D artist, and the NFTs in this collection are developed around a white Porsche 911 car model. However, the buyers can also influence the appearance and character of their NFTs by choosing from themes of Heritage, Performance, and Lifestyle routes with 150,000 potential variations.
āThis project is an additional element of our digitalization strategyā, said Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche, highlighting Porscheās adoption of web3 beyond digital art. The company is working on integrating blockchain technology into future solutions with the help of its subsidiaries, Porsche Digital and MHP.
It also has collaborated withĀ UP.labs, a company that incubates mobility technology startups andĀ nftnow, a digital media platform for NFT coverage and creation. Forward31, a company started by Porsche Digital, launchedĀ FanzoneĀ in 2021, a platform for digital trading cards that uses blockchain technology. In 2021, Porsche alsoĀ auctioned an NFTĀ through the SuperRare marketplace.
As Porsche is part of the Volkswagen Group, its investment in NFTs follows the trail of other companies in the group. Just last week,Ā SkodaĀ entered the metaverse through the blockchain enabled āSkodaverseā, which provides immersive virtual experiences and NFTs. In May 2022,Ā AudiĀ launched fractional NFTs, which sell parts of a single piece of art. Earlier this year,Ā VolkswagenāsĀ South African subsidiary also launched NFTs through OpenSea, as part of an advertising campaign for the new Polo car.





