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Tis’ the Season To Be Cautious: Top Online Holiday Scams to Avoid in 2023
December 15, 2023
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As we wrap up a year of remarkable strides in the world of decentralized finance, The Dinarian family extends warm wishes to each and every one of you! 🚀✹ Happy Holidays and Merry Christmas, dear community! 🎄🎉 May this festive season bring joy, prosperity, and the spirit of togetherness to your lives. As we look forward to a new year filled with exciting possibilities, let's continue building a future where financial empowerment knows no bounds. Thank you for being part of The Dinarian journey! 💙

Every year, hackers get a little more savvy when it comes to scamming people out of their hard-earned money. This year is no different. 

What time is better to target the public than the holiday season? It’s a time of year when people are ready and willing to part with their savings and are searching for any offers that may help them get the most bang for their buck. 

The holidays are also a time when a lot of people experience feelings of loneliness – they miss friends and family and may struggle with personal situations that could make them more susceptible to cybercriminals. The level of personal and financial vulnerability during the holidays has led to an increase in scam tactics through every possible channel. Unsurprisingly, Black Friday is historically the most popular day for fraud attempts in the U.S. 

So, how can you protect yourself and your loved ones this year? You can start by identifying some of the most popular online holiday scams. Keep reading to learn all about them. 

 

UPS Scam: AKA the parcel service scam

“This is ‘UPS.’ We’re going to need your credit card number before we’ll release your package. Just click here
”

ups holiday scam example

‍Have you received a text message or email that appears to be from UPS, USPS, or another parcel service giving you some “odd” news about a package you may or may not have ordered?

Because this is a time when scammers know people are more likely to order goods online, this con has grown in prevalence. 

People receive a message, and often it looks legit. It may be formatted like other parcel service notifications, it can include official logos, and it may even be sent from an email or contain a link that has the company’s name in it. The more legitimate the message looks, the easier it is to trick the recipient into reacting to it.

‍

What happens if you click on the link provided?

There are a few possibilities here.  

  1. Clicking the link downloads some sort of malware into the system of your mobile device or computer, allowing hackers to steal your credentials, access your accounts, and/or collect sensitive information (among other things).
  2. The link takes you to a page that LOOKS like the legitimate parcel service page. However, there will be a small difference in the URL, content, and other on-site components. Once here, the scammers may ask you for personally identifiable information, account credentials, and even financial information. Then, they have everything they need to steal your identity or gain access to your money.
  3. The link takes you to a payment page stating that the package cannot be delivered without additional payment. This can be distressing when someone is waiting on gifts for loved ones. When they enter their payment info, hackers take this and use it to fund their own scummy shopping sprees.

According to the FCC, another variation on the scam can cost you money simply by calling the phone number back. The fake delivery notice will include a callback number with an 809 area code or another 10-digit international number. Calling back can result in high connection fees and costly per-minute rates

‍

What can you do to avoid falling for this holiday scam?

The short answer is: Do NOT click through any link sent from a supposed parcel service via email or SMS. 

If you HAVE an outstanding delivery, you can always contact the post office or parcel service directly to ask any questions you may have about the validity of messages you receive.

The post office has confirmed that it will never contact you asking you to click any link, so always avoid interacting with unsubstantiated messages completely. If you do receive a suspicious parcel service message, report it to The Federal Trade Commission, and make sure that you block the sender so that you don’t accidentally click through in the future.

FACT: In the first nine months of 2023, people reportedly lost $23.6 million due to text message scams alone.

‍

Visual examples of this scam in action

‍

usps holiday scam example
fedex holiday scam example

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Additional resources on the UPS holiday scam

‍

Holiday Phishing Scam: The Santa Claus letter scam

“Pay us (and give us your personal info) and we’ll send a custom Santa letter to your kid. Or not
”

‍

santa gif

‍

This scam is every bit as despicable as it sounds. When the holiday season hits, parents look for ways to make it as special and memorable for their children as possible. What better way to bring magic into the Christmas season than a customized letter sent courtesy of Santa Claus?

Unless “Santa” in this case is really a scammer who’s pulling on your heartstrings to get to your wallet. 

These scammers will use several channels to try and fool people into giving them money. They may send advertising emails directly to your account, use paid advertising channels, place ads on social media, contact people via SMS, and sometimes create legitimate-looking websites to make targets feel more comfortable about putting in their payment info.

They advertise a custom “Santa letter” service that offers to send special communications to children on behalf of Mister Claus. This service will usually have a pretty reasonable cost and may offer variations like emails, texts, or even phone calls from the big man himself.

However, once parents put their payment info in for the service, the Scam Santa never delivers. 

‍

What happens if you give the Santa scammers your info?

As soon as your financial info is put into their system or shared with them, criminals take the financial info and help themselves to as many “presents” as the bank account can afford.

This can lead to several problems, including (but not limited to):

  1. Hijacking the bank account and using the money to make purchases
  2. Opening new accounts in the victim’s name
  3. Identity theft

‍

What can you do to avoid being taken advantage of by this holiday scam?

Be very cautious when considering setting up Santa letters for your children. Make sure that the company has been around for a substantial amount of time, check the activity on their social media accounts, and make sure to read reviews across multiple sources about the brand. It’s easy to fake reviews in just one place, but more difficult to do so across all channels.

If you want to simply send a customized letter to your child yourself, the postal service has some simple instructions for doing so that will make the experience just as magical.  You can find that info by clicking here.

‍

Santa Letter holiday scam example: 

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Santa Letter holiday scam example

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Additional resources on the “Santa Letter” holiday scam

‍

The “seasonal work” holiday scam

“Need a job this season for gifts? We know, and we’re going to use it to take advantage of you
”

‍

veep gif

‍

Everyone needs more money, but this is especially true during the holiday season when the pressure to provide gifts for people you care about overrides budget plans.

Scammers know this, and they’ve learned how to take advantage of it. Beware of seasonal work offers that sound way too good to be true. Criminals use false advertisements on job boards, emails, and social media to draw people who need temporary work.

These criminals have become more sophisticated today – they create professional-looking websites and run ads for seasonal work. When someone clicks through the holiday job posting, they are redirected to a website that looks legitimate. In reality, this site is just a front being used to collect sensitive personal data. 

People offer up their social security numbers, addresses, direct deposit information, and other information, all while believing that it’s required for a job application. But when it comes time for them to hear back from the company, the website will have disappeared–taking all of their personal information with it.

‍

What happens if you give the holiday scammers your private information?

If scammers are successful at collecting your personal information, they can use it for identity theft, bank fraud, credential stuffing attacks, and several other nefarious activities. Occasionally, they collect this data and sell it on the dark web to the highest bidder.

This can be a scary scenario and leaves many feeling like they’ve had the rug pulled out from under them. It’s especially damaging for those who experience financial losses at a time of year when they are trying to do holiday shopping. It can take a long time for banks and credit card companies to iron out identity theft issues, leaving many victims in a bad spot that can have a lasting impact on their credit.

‍

What can you do to avoid being taken advantage of by the “seasonal work” holiday scam?

Fortunately, there are several steps you can take to protect yourself from becoming a victim of the seasonal work scam.

  • Before providing any potential employer with personal information, check out the company’s history. Make sure that it is an established brand and is registered as a business. 
  • It’s also a good idea to check multiple sources for reviews to spot any hidden issues. 
  • When directed to the website of a familiar brand to apply for a position, make sure that the URL matches the one used by the legitimate company. 
  • When in doubt, reach out and ask questions.
  • As a rule of thumb, if it looks too good to be true and offers high pay for minimal work - proceed with extreme caution!
  • No legitimate job should require you to pay to work for them. If you are asked to send money or cash a check once “hired,” stop engaging with the “company” immediately.

‍

Visual examples of this holiday scam

‍

seasonal work holiday scam example
seasonal work holiday scam example via email

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More resources on seasonal work holiday scams

‍

The “website spoofing” holiday scam

“Check out great deals from trusted brands - at a slightly different URL, with blurry images and too-good-to-be-true pricing. Wait
”

‍

simpsons gif

‍

Deals can be everything this time of year. But as we’ve said before, if it’s too good to be true
it’s probably a scam. This becomes apparent when you get an email from your favorite brand, click on the link, land on a legit-looking site, give them your payment info, and then never hear from them again. Oof.

Website spoofing is a more complicated form of phishing that occurs when a scammer mimics the style of a trusted brand to create a website that looks like a legitimate part of that brand. They’ll use logos, steal content off of the site, and even place copyright claims at the bottom of the page. All to fool people into giving them personal information.

They may link to these sites from ads, emails, and/or social media posts, and their goal is to make everything look as consistent and trustworthy as possible. Oftentimes, scam artists will use a hook to draw consumers in. 

This may be something like: “Fill out this survey and get a free high-end product,” or “Click this special sale link and get everything at 75% off.” The goal is to do whatever it takes to convince the recipient to click through to the fake website.

Once there, the site may contain a survey, a product page (copied from the legit site), or some other enticing deal designed to part you and your hard-earned money. 

‍

What happens if you give the website spoofers your information?

When people follow through with a purchase, survey, or membership on one of these spoofed sites, they often provide their full names, addresses, phone numbers, email addresses, and financial information. If asked to “create an account,” the scammers may also save these credentials and use them in a future credential-stuffing attempt.

FACT: Credential stuffing involves taking a set of credentials and applying them to different accounts to try and gain access to someone’s personal information.

The info collected from spoofed websites can be used for identity theft, financial fraud, or sold on the dark web to the highest bidder. This can result in scammers passing personal info to other scammers who then incorporate it into future phishing, robocalling, or other types of cons.

Once your information is accessible, it can be very difficult to track down the original point of the data leak. 

‍

What can you do to avoid being taken advantage of by the website spoofing holiday scam?

While it can be admittedly difficult to discern a fake site from a legitimate one, there are some red flags to look out for. If you see any of these signs, don’t click through the links. Instead, navigate straight to the verified brand URL and look for the same deals there. 

If they don’t match, then it’s more than likely a scam.

 

Keep an eye out for this website spoofing tricks over the holidays: 

  • An email flier that comes via your spam box directing you to a well-known branded website
  • Any email or ad that has poor spelling, minimal content, bizarre formatting, and low-quality images
  • Ads for deals that are too good to be true or selling items that your favorite brand doesn’t usually carry
  • A website URL that doesn’t align with any of the sites associated with the real brand
  • Links on the website to content that doesn’t exist or that take you in a continual loop back to the home or sale pages
  • Offers declaring you a “winner” for something you did not sign up for
  • Sites with poor images and layouts that look rushed and unprofessional
  • Sites that ask you for excessive personal information just go “enter a contest,” or “qualify for a deal”
  • Sites claiming to be a subsidiary of a trusted brand that are “only available” over the holidays and that do not have a URL consistent with the verified one

If you’re ever in doubt about the validity of a site or deal, go straight to the source and only buy from brands and websites you know you can trust. 

‍

Example of a website spoofing a holiday sale

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website spoofing a holiday sale

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Additional resources on website spoofing scams

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Holiday phishing scams

Wow! This email from [email protected] promises designer brands for Wish prices! I just need to give them all of my personal information
”

gif saying it's a fake

‍

‘Tis the season for gargantuan shopping excursions. Unfortunately, scammers are out in droves to take advantage of eager holiday spenders. Consumers who are doing their shopping online are often inclined to create new accounts, sign up for discounts, and activate memberships in pursuit of the hottest gifts of the year.

With all of this happening, it’s easy for people to forget what companies they’ve shared their email addresses and phone numbers with. So, it may not feel out of the ordinary to suddenly see an inbox full of sales emails, or a few new SMS messages a day offering “special limited time” discounts.

While the spam feature on your inbox may catch the majority of these phishing emails, there are always some that find their way into your primary inbox. They may contain flashy subject lines claiming unreal discounts, free trials, contest entries, and even indicating that you’ve “won” something from their company. In some cases, these can be the beginning of a website spoofing scam. 

On the flip side, scammers also recognize that this is a time of year when many people connect with family and friends. It’s easy for a con artist to find the names and locations of your family members online and then send emails pretending to be these people. 

They may make personal-sounding email addresses or try and text from a “new number” to get you to engage with them. Oftentimes, they try to sound very personal from the very beginning in an attempt to capitalize on the rapport of an existing relationship. 

Then, they may provide a sob story about a “sudden illness,” or an inability to pay for basic necessities during the holidays. The goal of this type of holiday phishing scheme is to convince you to send them information or money in a way that exposes your financial information.

Once they have this, they’ll do their OWN holiday shopping at your expense.

‍

What happens if you give the scammers your info?

Similar to website spoofing (the two often overlap), the bad actors in this holiday phishing scam will collect personal information with the intent of using it for financial gain, identity theft, or to sell on the data black market. In some instances, they may even try to take advantage of the victims multiple times, often pretending to be family members, charities, or people in need, and asking for money on more than one occasion.

At best, people figure out what’s happening before it goes too far. At worst, they can lose their life savings by voluntarily sending money to people or companies under deceptive circumstances. 

‍

What can you do to avoid being taken advantage of by this holiday scam?

There are several things you can do to protect yourself this season:

  • Check the sender addresses of every email you receive that you don’t immediately recognize. You can perform a quick online search to check if the format of the email matches the format used by the brand it’s being associated with. If the formats don’t line up, it’s a good idea not to respond or click through any links within the text.
  • Never send money to anyone who reaches out via email, social media messengers, or through an unknown SMS number. If the sender is claiming to be someone you know, reach out to the person to verify that the communication is legitimate.
  • Avoid clicking any links contained in emails that land in the spam box.
  • Do not click on links or respond to SMS messages claiming to be from people who aren’t verified or companies you haven’t signed up with.
  • Beware of any email or text asking for personal information - especially when the amount of information feels disproportionate to the situation or unnecessary.
  • Always verify that websites and phone numbers are consistent with any brands they claim to be associated with. Reach out to companies to verify before engaging with the messages.
  • Watch out for poor grammar and spelling, low-quality images, and/or strange formatting that wouldn’t make sense coming from a well-known professional brand.

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Visual examples of phishing scams

Visual examples of holiday phishing scams

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Additional resources on holiday phishing scams

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Help! I already shared my personal information in a potential holiday scam. 

If you feel that you may have already shared your personal data with scammers this holiday season, it’s important to catch it as early as possible. The following resources can provide you with additional information and agencies where you can check your identity theft status and report data leaks.

 

Link

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đŸ€–Can Decentralized AI Stop Big Tech from Owning the Future of Robotics?đŸ€–
The race to build the future of robotics is no longer just about robots. It's about who controls the intelligence behind them.
 
Over the last three years, a small group of companies has emerged as the backbone of the AI revolution. Microsoft provides cloud infrastructure. NVIDIA supplies the chips. Google, OpenAI, Anthropic, Meta, and others develop the models. Together, they control much of the compute, data, and software stack powering modern AI.
 
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Think of it as an attempt to build an open marketplace for AI instead of a world where intelligence is rented from a few centralized providers.
 
Why This Matters for Robotics
 
Robotics has a unique problem. Unlike chatbots, robots operate in the physical world. They need to perceive environments, make decisions, move safely and they need to learn continuously.
 
The challenge is that collecting and training on real-world robotic data is incredibly expensive. That's one reason large companies have such an advantage. They can afford the compute, simulation environments, and data infrastructure needed to train robotics models at scale.
 
This is where decentralized systems become interesting.
 
Instead of one company collecting all the data and training all the models, decentralized networks could allow thousands of contributors to participate in building robotic intelligence.
 
Imagine a future where:
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  • Developers contribute models.
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Bittensor's Move Toward Physical AI
 
While many people associate Bittensor (@bittensor) with language models and AI services, parts of the ecosystem are increasingly exploring embodied intelligence and robotics.
 
One example is Kinitro, a subnet focused on incentivizing the training and evaluation of embodied AI systems. The goal is to create competitive environments where developers build robotic intelligence and are rewarded based on performance.
 
The broader Bittensor ecosystem has also expanded into compute marketplaces, distributed inference systems, bandwidth infrastructure, and AI coordination layers that could eventually support robotics workloads. Several subnets now focus on decentralized compute, confidential inference, data transfer, and model training, critical components for future robotic systems.
 
In other words, the pieces are starting to appear.
 
Not a decentralized robot network yet.
 
But the infrastructure that could support one.
 
Beyond Bittensor: The Rise of Physical AI Networks
 
Bittensor isn't alone.
 
Across the industry, researchers and builders are experimenting with decentralized approaches to physical AI.
 
New research published in 2026 introduced the concept of DAO-enabled decentralized physical AI, or DePAI. The idea combines robotics, decentralized infrastructure, AI models, governance systems, and human oversight into a single framework. Instead of centralized control, robots and physical infrastructure could be coordinated through transparent rules and distributed ownership models.
 
At the same time, developers are exploring decentralized operating systems for robots that allow machines to communicate directly with each other and with distributed compute resources. These architectures are designed to make robotic systems more resilient and less dependent on a single cloud provider.
 
The goal is not simply decentralization for its own sake.
 
The goal is resilience.
 
If one server fails, the system continues.
 
If one company disappears, the network survives.
 
If one participant leaves, innovation continues.
 
But Here's the Reality
 
Decentralized AI faces the same challenge every decentralized technology faces.
 
Big Tech has resources. A lot of resources.
 
Training advanced robotics models requires enormous compute budgets, sophisticated simulation environments, access to specialized hardware, and vast amounts of real-world data.
 
That's why many robotics startups still partner with major cloud providers and AI companies. It's often the fastest path to deployment.
 
And there are legitimate concerns about whether decentralized networks can maintain quality, reliability, and security at the scale required for industrial robotics. Even researchers studying decentralized AI systems have highlighted risks around concentration, incentives, governance, and network security.
 
The challenge isn't just decentralizing intelligence.
 
It's decentralizing intelligence while maintaining performance.
 
That's much harder.
 
The Most Likely Outcome
 
The future probably won't be fully centralized. And it probably won't be fully decentralized either. Instead, we're likely heading toward a hybrid model.
 
Large technology companies will continue providing chips, cloud infrastructure, simulation platforms, and foundational research.
 
At the same time, decentralized AI networks will emerge as alternative coordination layers where intelligence, data, and economic value can be shared more openly.
 
The companies building robots may use NVIDIA hardware.
 
Train on Azure.
 
Run foundation models from OpenAI.
 
But they may also participate in decentralized data networks, decentralized compute markets, and decentralized intelligence protocols.
 
The future of robotics could end up looking less like a monopoly and more like an ecosystem.
 
The Bigger Question
 
The real question isn't whether decentralized AI can eliminate Big Tech.
 
It can't.
 
At least not anytime soon.
 
The real question is whether decentralized AI can prevent a future where a handful of companies control every robot, every model, every dataset, and every decision made by the machines operating around us.
 
As robots become workers, assistants, delivery drivers, factory operators, and even economic agents, that question becomes increasingly important.
 
Because the battle for the future of robotics is no longer about hardware.
 
It's about who owns the intelligence.
 
And that battle is just getting started.
 
 

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Navigating the world of blockchain 🧭
Navigating the world of blockchain can feel like learning a completely foreign language. Between technical jargon and fast-moving Web3 terminology, getting started can be overwhelming.

Whether you are exploring digital assets, building on-chain, or simply trying to understand decentralized technology, here is your foundational glossary of essential blockchain terms every beginner should know.

đŸ›ïž 1. Core Architecture: The Base Layer

  • Blockchain: A distributed, immutable digital ledger that records transactions across a peer-to-peer network of computers. Once data is written to a block and added to the chain, it cannot be altered without altering all subsequent blocks.
  • Block: A collection of verified transactions grouped together. Once filled, the block is cryptographically linked to the previous one, forming a chronological "chain."
  • Node: An individual computer connected to a blockchain network that helps validate transactions, store ledger data, and maintain network consensus.
  • Consensus Mechanism: The set of rules and algorithms that network nodes use to agree on the validity of transactions.

    • Proof of Work (PoW): Requires miners to solve complex mathematical puzzles using computational power (e.g., Bitcoin).
    • Proof of Stake (PoS): Requires validators to lock up ("stake") native tokens as collateral to participate in block validation (e.g., Ethereum).

🔑 2. Ownership & Security: Wallets and Keys

  • Public Key (Address): An alphanumeric string that acts like your bank account number or email address. It is safe to share publicly so others can send you digital assets.
  • Private Key: A secret cryptographic passphrase or key that grants full access and control over your wallet assets. Never share your private key or seed phrase with anyone.
  • Seed Phrase (Recovery Phrase): A sequence of 12 to 24 random words generated when you set up a wallet. It acts as the master backup key to restore your wallet and access your funds on any device.
  • Hot Wallet vs. Cold Wallet:

    • Hot Wallet: A software-based crypto wallet connected to the internet (e.g., browser extensions, mobile apps), making it convenient for frequent transactions but higher risk.
    • Cold Wallet: An offline hardware device (e.g., Ledger, Coldcard) designed to isolate private keys from internet-connected threats.

⚙ 3. Execution & Functionality: Smart Contracts and Apps

  • Smart Contract: Self-executing code stored on a blockchain that automatically enforces agreement terms once predetermined conditions are met—eliminating the need for intermediaries.
  • dApp (Decentralized Application): Applications built on top of a blockchain network that run via smart contracts rather than centralized cloud servers.
  • Gas Fees: Network transaction fees paid to validators or miners to cover the computational energy required to process actions on a blockchain.
  • Layer 1 vs. Layer 2:

    • Layer 1 (L1): The underlying primary blockchain network (e.g., Bitcoin, Ethereum, Solana) that handles base security and finality.
    • Layer 2 (L2): Secondary frameworks or companion networks built on top of an L1 to increase transaction speeds and lower gas fees (e.g., Arbitrum, Optimism, Base).

💰 4. Financial & Market Concepts

  • Tokenomics: The economic design, supply dynamics, utility, and distribution model of a cryptocurrency or token project.
  • DeFi (Decentralized Finance): Financial services—such as lending, borrowing, trading, and earning interest—built on smart contracts without traditional banks or financial intermediaries.
  • Liquidity: The ease with which an asset can be bought or sold in a market without significantly impacting its price.
  • DYOR (Do Your Own Research): A foundational golden rule in the Web3 space reminding users to independently verify technical code, whitepapers, and team backgrounds before making any capital commitments.

💡 Quick Cheat Sheet

"Not your keys, not your coins."

If you do not hold the private keys or seed phrase to your digital wallet, you do not truly own the assets inside it—a centralized entity or exchange does. Always prioritize security first as you explore the space.

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AI Is Coming for Your Job Title

Artificial intelligence may or may not take your job, but it has already broken into the human resources department and vandalized the org chart.

The evidence is all over LinkedIn, where perfectly serviceable occupations now arrive wearing titles such as “forward-deployed and agentic AI architect.” That person may be building sophisticated software. They may also be helping a chatbot remember what happened three prompts ago. Either way, somebody approved the business cards.

The expanding AI lexicon offers a useful counterpoint to the darker debate about technology and employment. Most discussion centers on how many jobs AI will eliminate. Hiring data presents a more complicated picture that includes a weak overall labor market containing a small but rapidly growing neighborhood of AI-related work.

Indeed Hiring Lab found that the number of postings on Indeed mentioning AI surged 134% from its February 2020 level by the end of 2025, even as total postings stood only 6% above that benchmark. AI appeared in a record 4.2% of Indeed postings in December.

AI, in other words, is not merely changing work. It is adding syllables to it.

The Titles Employers Actually Want

The undisputed champion is AI engineer, which ranked No. 1 on LinkedIn’s 2026 Jobs on the Rise list. The ranking, based on growth during the previous three years, also highlighted AI consultants and strategists, AI and machine-learning researchers and data annotators.

The title is popular partly because it is wonderfully accommodating. An AI engineer might build applications around large language models, connect corporate data to an AI system, improve model performance or spend Thursday afternoon persuading a customer service bot not to offer refunds for products the company doesn’t sell.

Indeed’s data showed the terminology spreading beyond Silicon Valley. Nearly 45% of data and analytics postings contained an AI-related term at the end of 2025, along with roughly 15% of marketing postings and 9% of human resources listings. A more recent Indeed analysis reported by Business Insider found that the number of frequently advertised job titles explicitly referencing AI rose from 264 in 2022 to 822 in the first quarter of 2026. Nearly two-thirds were outside traditional technology fields.

That produces titles such as AI marketing manager, AI learning specialist, responsible AI counsel and AI transformation lead. These are not always new occupations. Frequently, they are familiar jobs that have discovered a highly effective résumé keyword.

LinkedIn data cited by the World Economic Forum estimated that AI investment has supported 1.3 million positions, including AI engineers, data annotators and forward-deployed engineers, plus more than 600,000 AI-enabled data center jobs. The server racks, unlike the chatbots, still need electricians.

The Jobs With the Science-Fiction Salaries

At the upper end, AI has created a compensation market that resembles professional sports, except the competitors wear hoodies and discuss inference latency.

A Syracuse University review put chief AI officer compensation between $200,000 and more than $500,000, while specialized roles can exceed $400,000 after bonuses and equity. Frontier research engineers, AI infrastructure specialists and engineers who can train or deploy advanced models command some of the largest packages.

Then there is the forward-deployed engineer, an old Palantir title that the AI boom has placed on a rocket sled. These engineers embed with customers, translating an executive’s desire to “do something with AI” into software that works. The Next Web reported that Indeed postings for the role were about 19 times higher in January than a year earlier.

A CTO guide from the blog Signal Through the Noise placed forward-deployed engineer compensation between $238,000 and $700,000, research-engineering packages as high as $1.4 million and chief AI officer compensation above $1 million in some cases. It also made a less flattering observation: Many lavishly differentiated titles describe the same three basic functions. People build AI products, train models or keep the infrastructure from catching fire.

The Department of Unnecessary Titles

AI has created some genuinely new work. Evals engineers design tests to determine whether models perform reliably. AI red teamers try to make systems fail before customers do. Model behavior engineers study why an AI system responds as it does. AI governance leaders manage risks involving data, bias, security and regulation.

Other titles seem to have escaped from a brainstorming retreat.

There is the Claude Evangelist, whose mission apparently combines product education with the traditional duties of an apostle. There are vibe coders, who build software by describing what they want and accepting AI-generated code with varying degrees of supervision. “Vibe engineer” is the more respectable version, roughly equivalent to putting on a blazer before asking the machine to fix the login page.

“Context engineer” is a real discipline involving the data, instructions, memory and tools supplied to AI models. “Prompt engineer,” once advertised as a possible six-figure profession for gifted chatbot whisperers, is increasingly treated as one skill inside a broader AI role.

The CTO guide also identified “builder,” “AI-native developer,” “RAG engineer,” “agentic AI engineer” and “principal agentic GenAI forward-deployed context architect,” the last of which appears to require both technical proficiency and exceptional lung capacity.

Has AI created entirely new jobs? Absolutely. Some occupations, including AI safety, evaluation and model governance, exist because modern generative systems introduced new technical and business problems. However, many job titles are old jobs with fresh vocabulary, higher salary bands and a sudden aversion to the words “software developer.”

That may be the safest prediction about AI and employment. The machines will automate some tasks, generate others and force companies to rethink the division of labor. Before any of that is settled, however, corporate America will form a steering committee, appoint a chief agentic transformation evangelist and schedule a meeting to determine what that person does.

Source

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