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Tis’ the Season To Be Cautious: Top Online Holiday Scams to Avoid in 2023
December 15, 2023
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As we wrap up a year of remarkable strides in the world of decentralized finance, The Dinarian family extends warm wishes to each and every one of you! 🚀✹ Happy Holidays and Merry Christmas, dear community! 🎄🎉 May this festive season bring joy, prosperity, and the spirit of togetherness to your lives. As we look forward to a new year filled with exciting possibilities, let's continue building a future where financial empowerment knows no bounds. Thank you for being part of The Dinarian journey! 💙

Every year, hackers get a little more savvy when it comes to scamming people out of their hard-earned money. This year is no different. 

What time is better to target the public than the holiday season? It’s a time of year when people are ready and willing to part with their savings and are searching for any offers that may help them get the most bang for their buck. 

The holidays are also a time when a lot of people experience feelings of loneliness – they miss friends and family and may struggle with personal situations that could make them more susceptible to cybercriminals. The level of personal and financial vulnerability during the holidays has led to an increase in scam tactics through every possible channel. Unsurprisingly, Black Friday is historically the most popular day for fraud attempts in the U.S. 

So, how can you protect yourself and your loved ones this year? You can start by identifying some of the most popular online holiday scams. Keep reading to learn all about them. 

 

UPS Scam: AKA the parcel service scam

“This is ‘UPS.’ We’re going to need your credit card number before we’ll release your package. Just click here
”

ups holiday scam example

‍Have you received a text message or email that appears to be from UPS, USPS, or another parcel service giving you some “odd” news about a package you may or may not have ordered?

Because this is a time when scammers know people are more likely to order goods online, this con has grown in prevalence. 

People receive a message, and often it looks legit. It may be formatted like other parcel service notifications, it can include official logos, and it may even be sent from an email or contain a link that has the company’s name in it. The more legitimate the message looks, the easier it is to trick the recipient into reacting to it.

‍

What happens if you click on the link provided?

There are a few possibilities here.  

  1. Clicking the link downloads some sort of malware into the system of your mobile device or computer, allowing hackers to steal your credentials, access your accounts, and/or collect sensitive information (among other things).
  2. The link takes you to a page that LOOKS like the legitimate parcel service page. However, there will be a small difference in the URL, content, and other on-site components. Once here, the scammers may ask you for personally identifiable information, account credentials, and even financial information. Then, they have everything they need to steal your identity or gain access to your money.
  3. The link takes you to a payment page stating that the package cannot be delivered without additional payment. This can be distressing when someone is waiting on gifts for loved ones. When they enter their payment info, hackers take this and use it to fund their own scummy shopping sprees.

According to the FCC, another variation on the scam can cost you money simply by calling the phone number back. The fake delivery notice will include a callback number with an 809 area code or another 10-digit international number. Calling back can result in high connection fees and costly per-minute rates

‍

What can you do to avoid falling for this holiday scam?

The short answer is: Do NOT click through any link sent from a supposed parcel service via email or SMS. 

If you HAVE an outstanding delivery, you can always contact the post office or parcel service directly to ask any questions you may have about the validity of messages you receive.

The post office has confirmed that it will never contact you asking you to click any link, so always avoid interacting with unsubstantiated messages completely. If you do receive a suspicious parcel service message, report it to The Federal Trade Commission, and make sure that you block the sender so that you don’t accidentally click through in the future.

FACT: In the first nine months of 2023, people reportedly lost $23.6 million due to text message scams alone.

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Visual examples of this scam in action

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usps holiday scam example
fedex holiday scam example

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Additional resources on the UPS holiday scam

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Holiday Phishing Scam: The Santa Claus letter scam

“Pay us (and give us your personal info) and we’ll send a custom Santa letter to your kid. Or not
”

‍

santa gif

‍

This scam is every bit as despicable as it sounds. When the holiday season hits, parents look for ways to make it as special and memorable for their children as possible. What better way to bring magic into the Christmas season than a customized letter sent courtesy of Santa Claus?

Unless “Santa” in this case is really a scammer who’s pulling on your heartstrings to get to your wallet. 

These scammers will use several channels to try and fool people into giving them money. They may send advertising emails directly to your account, use paid advertising channels, place ads on social media, contact people via SMS, and sometimes create legitimate-looking websites to make targets feel more comfortable about putting in their payment info.

They advertise a custom “Santa letter” service that offers to send special communications to children on behalf of Mister Claus. This service will usually have a pretty reasonable cost and may offer variations like emails, texts, or even phone calls from the big man himself.

However, once parents put their payment info in for the service, the Scam Santa never delivers. 

‍

What happens if you give the Santa scammers your info?

As soon as your financial info is put into their system or shared with them, criminals take the financial info and help themselves to as many “presents” as the bank account can afford.

This can lead to several problems, including (but not limited to):

  1. Hijacking the bank account and using the money to make purchases
  2. Opening new accounts in the victim’s name
  3. Identity theft

‍

What can you do to avoid being taken advantage of by this holiday scam?

Be very cautious when considering setting up Santa letters for your children. Make sure that the company has been around for a substantial amount of time, check the activity on their social media accounts, and make sure to read reviews across multiple sources about the brand. It’s easy to fake reviews in just one place, but more difficult to do so across all channels.

If you want to simply send a customized letter to your child yourself, the postal service has some simple instructions for doing so that will make the experience just as magical.  You can find that info by clicking here.

‍

Santa Letter holiday scam example: 

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Santa Letter holiday scam example

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Additional resources on the “Santa Letter” holiday scam

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The “seasonal work” holiday scam

“Need a job this season for gifts? We know, and we’re going to use it to take advantage of you
”

‍

veep gif

‍

Everyone needs more money, but this is especially true during the holiday season when the pressure to provide gifts for people you care about overrides budget plans.

Scammers know this, and they’ve learned how to take advantage of it. Beware of seasonal work offers that sound way too good to be true. Criminals use false advertisements on job boards, emails, and social media to draw people who need temporary work.

These criminals have become more sophisticated today – they create professional-looking websites and run ads for seasonal work. When someone clicks through the holiday job posting, they are redirected to a website that looks legitimate. In reality, this site is just a front being used to collect sensitive personal data. 

People offer up their social security numbers, addresses, direct deposit information, and other information, all while believing that it’s required for a job application. But when it comes time for them to hear back from the company, the website will have disappeared–taking all of their personal information with it.

‍

What happens if you give the holiday scammers your private information?

If scammers are successful at collecting your personal information, they can use it for identity theft, bank fraud, credential stuffing attacks, and several other nefarious activities. Occasionally, they collect this data and sell it on the dark web to the highest bidder.

This can be a scary scenario and leaves many feeling like they’ve had the rug pulled out from under them. It’s especially damaging for those who experience financial losses at a time of year when they are trying to do holiday shopping. It can take a long time for banks and credit card companies to iron out identity theft issues, leaving many victims in a bad spot that can have a lasting impact on their credit.

‍

What can you do to avoid being taken advantage of by the “seasonal work” holiday scam?

Fortunately, there are several steps you can take to protect yourself from becoming a victim of the seasonal work scam.

  • Before providing any potential employer with personal information, check out the company’s history. Make sure that it is an established brand and is registered as a business. 
  • It’s also a good idea to check multiple sources for reviews to spot any hidden issues. 
  • When directed to the website of a familiar brand to apply for a position, make sure that the URL matches the one used by the legitimate company. 
  • When in doubt, reach out and ask questions.
  • As a rule of thumb, if it looks too good to be true and offers high pay for minimal work - proceed with extreme caution!
  • No legitimate job should require you to pay to work for them. If you are asked to send money or cash a check once “hired,” stop engaging with the “company” immediately.

‍

Visual examples of this holiday scam

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seasonal work holiday scam example
seasonal work holiday scam example via email

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More resources on seasonal work holiday scams

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The “website spoofing” holiday scam

“Check out great deals from trusted brands - at a slightly different URL, with blurry images and too-good-to-be-true pricing. Wait
”

‍

simpsons gif

‍

Deals can be everything this time of year. But as we’ve said before, if it’s too good to be true
it’s probably a scam. This becomes apparent when you get an email from your favorite brand, click on the link, land on a legit-looking site, give them your payment info, and then never hear from them again. Oof.

Website spoofing is a more complicated form of phishing that occurs when a scammer mimics the style of a trusted brand to create a website that looks like a legitimate part of that brand. They’ll use logos, steal content off of the site, and even place copyright claims at the bottom of the page. All to fool people into giving them personal information.

They may link to these sites from ads, emails, and/or social media posts, and their goal is to make everything look as consistent and trustworthy as possible. Oftentimes, scam artists will use a hook to draw consumers in. 

This may be something like: “Fill out this survey and get a free high-end product,” or “Click this special sale link and get everything at 75% off.” The goal is to do whatever it takes to convince the recipient to click through to the fake website.

Once there, the site may contain a survey, a product page (copied from the legit site), or some other enticing deal designed to part you and your hard-earned money. 

‍

What happens if you give the website spoofers your information?

When people follow through with a purchase, survey, or membership on one of these spoofed sites, they often provide their full names, addresses, phone numbers, email addresses, and financial information. If asked to “create an account,” the scammers may also save these credentials and use them in a future credential-stuffing attempt.

FACT: Credential stuffing involves taking a set of credentials and applying them to different accounts to try and gain access to someone’s personal information.

The info collected from spoofed websites can be used for identity theft, financial fraud, or sold on the dark web to the highest bidder. This can result in scammers passing personal info to other scammers who then incorporate it into future phishing, robocalling, or other types of cons.

Once your information is accessible, it can be very difficult to track down the original point of the data leak. 

‍

What can you do to avoid being taken advantage of by the website spoofing holiday scam?

While it can be admittedly difficult to discern a fake site from a legitimate one, there are some red flags to look out for. If you see any of these signs, don’t click through the links. Instead, navigate straight to the verified brand URL and look for the same deals there. 

If they don’t match, then it’s more than likely a scam.

 

Keep an eye out for this website spoofing tricks over the holidays: 

  • An email flier that comes via your spam box directing you to a well-known branded website
  • Any email or ad that has poor spelling, minimal content, bizarre formatting, and low-quality images
  • Ads for deals that are too good to be true or selling items that your favorite brand doesn’t usually carry
  • A website URL that doesn’t align with any of the sites associated with the real brand
  • Links on the website to content that doesn’t exist or that take you in a continual loop back to the home or sale pages
  • Offers declaring you a “winner” for something you did not sign up for
  • Sites with poor images and layouts that look rushed and unprofessional
  • Sites that ask you for excessive personal information just go “enter a contest,” or “qualify for a deal”
  • Sites claiming to be a subsidiary of a trusted brand that are “only available” over the holidays and that do not have a URL consistent with the verified one

If you’re ever in doubt about the validity of a site or deal, go straight to the source and only buy from brands and websites you know you can trust. 

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Example of a website spoofing a holiday sale

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website spoofing a holiday sale

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Additional resources on website spoofing scams

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Holiday phishing scams

Wow! This email from [email protected] promises designer brands for Wish prices! I just need to give them all of my personal information
”

gif saying it's a fake

‍

‘Tis the season for gargantuan shopping excursions. Unfortunately, scammers are out in droves to take advantage of eager holiday spenders. Consumers who are doing their shopping online are often inclined to create new accounts, sign up for discounts, and activate memberships in pursuit of the hottest gifts of the year.

With all of this happening, it’s easy for people to forget what companies they’ve shared their email addresses and phone numbers with. So, it may not feel out of the ordinary to suddenly see an inbox full of sales emails, or a few new SMS messages a day offering “special limited time” discounts.

While the spam feature on your inbox may catch the majority of these phishing emails, there are always some that find their way into your primary inbox. They may contain flashy subject lines claiming unreal discounts, free trials, contest entries, and even indicating that you’ve “won” something from their company. In some cases, these can be the beginning of a website spoofing scam. 

On the flip side, scammers also recognize that this is a time of year when many people connect with family and friends. It’s easy for a con artist to find the names and locations of your family members online and then send emails pretending to be these people. 

They may make personal-sounding email addresses or try and text from a “new number” to get you to engage with them. Oftentimes, they try to sound very personal from the very beginning in an attempt to capitalize on the rapport of an existing relationship. 

Then, they may provide a sob story about a “sudden illness,” or an inability to pay for basic necessities during the holidays. The goal of this type of holiday phishing scheme is to convince you to send them information or money in a way that exposes your financial information.

Once they have this, they’ll do their OWN holiday shopping at your expense.

‍

What happens if you give the scammers your info?

Similar to website spoofing (the two often overlap), the bad actors in this holiday phishing scam will collect personal information with the intent of using it for financial gain, identity theft, or to sell on the data black market. In some instances, they may even try to take advantage of the victims multiple times, often pretending to be family members, charities, or people in need, and asking for money on more than one occasion.

At best, people figure out what’s happening before it goes too far. At worst, they can lose their life savings by voluntarily sending money to people or companies under deceptive circumstances. 

‍

What can you do to avoid being taken advantage of by this holiday scam?

There are several things you can do to protect yourself this season:

  • Check the sender addresses of every email you receive that you don’t immediately recognize. You can perform a quick online search to check if the format of the email matches the format used by the brand it’s being associated with. If the formats don’t line up, it’s a good idea not to respond or click through any links within the text.
  • Never send money to anyone who reaches out via email, social media messengers, or through an unknown SMS number. If the sender is claiming to be someone you know, reach out to the person to verify that the communication is legitimate.
  • Avoid clicking any links contained in emails that land in the spam box.
  • Do not click on links or respond to SMS messages claiming to be from people who aren’t verified or companies you haven’t signed up with.
  • Beware of any email or text asking for personal information - especially when the amount of information feels disproportionate to the situation or unnecessary.
  • Always verify that websites and phone numbers are consistent with any brands they claim to be associated with. Reach out to companies to verify before engaging with the messages.
  • Watch out for poor grammar and spelling, low-quality images, and/or strange formatting that wouldn’t make sense coming from a well-known professional brand.

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Visual examples of phishing scams

Visual examples of holiday phishing scams

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Additional resources on holiday phishing scams

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Help! I already shared my personal information in a potential holiday scam. 

If you feel that you may have already shared your personal data with scammers this holiday season, it’s important to catch it as early as possible. The following resources can provide you with additional information and agencies where you can check your identity theft status and report data leaks.

 

Link

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Understanding the Crypto Alt Season

The next altcoin season is poised to ignite the crypto market, promising to turn savvy investors' portfolios into goldmines. As Bitcoin's dominance wanes, a new era of blockchain innovation is dawning—are you ready to ride the wave?

Market behavior often exhibits distinct patterns and cycles. One such phenomenon that has captured the attention of traders and investors alike is the "Alt Season"—a period when alternative cryptocurrencies, or "altcoins," outperform Bitcoin and experience significant price surges.

The concept of market cycles and seasonality is not unique to crypto; it's a well-established principle in traditional financial markets. However, in volatile crypto space, these cycles can be more pronounced and occur with greater frequency.  

In this article, we’ll try to cover these and other topics: 

  1. The nature and characteristics of Alt Seasons
  2. The importance of recognizing market cycles in cryptocurrency trading
  3. Alt Season indicators and how to interpret them
  4. Predictions and speculatins about the next potential Alt Season

What Is Crypto Alt Season?

Crypto Alt Season, short for "Alternative Cryptocurrency Season," refers to a period in the cryptocurrency market when alternative cryptocurrencies (altcoins) significantly outperform Bitcoin in terms of price appreciation. During an Alt Season:

  1. Many altcoins experience rapid price increases.
  2. The market share of altcoins grows relative to Bitcoin.
  3. Trading volume for altcoins typically increases.
  4. Investor attention shifts from Bitcoin to various altcoin projects.

An Alt Season can last anywhere from a few weeks to several months. It's often characterized by increased risk appetite among investors, who are willing to allocate more capital to smaller, potentially higher-risk crypto projects in search of higher returns.

Is Crypto Season the Same As Crypto Alt Season?

While related, Crypto Season and Crypto Alt Season are not exactly the same:

  1. Crypto Season:
    • Refers to a broader bullish period in the entire cryptocurrency market.
    • Typically includes price appreciation for both Bitcoin and altcoins.
    • Can be longer in duration, sometimes lasting for many months or even a year or more.
    • Often starts with a Bitcoin rally, followed by increased interest in the broader crypto market.
  2. Crypto Alt Season:
    • Specifically focuses on the outperformance of altcoins compared to Bitcoin.
    • Can occur within a broader Crypto Season but is more narrowly defined.
    • Generally shorter in duration than a full Crypto Season.
    • May happen towards the latter part of a broader Crypto Season, as investors seek higher returns in smaller cap coins.

Key Differences:

  • Scope: Crypto Season encompasses the entire market, while Alt Season focuses on altcoins.
  • Duration: Crypto Seasons are generally longer than Alt Seasons.
  • Market Dynamics: In a Crypto Season, Bitcoin often leads the rally, while in an Alt Season, altcoins outperform Bitcoin.

It's important to note that these terms are not officially defined and can be subject to different interpretations within the cryptocurrency community. However, understanding the distinction can help investors and traders better analyze market trends and potential opportunities in different segments of the crypto market.

What Is Alt Season Indicator?

The Alt Season Indicator is a tool used by cryptocurrency traders and investors to gauge whether the market is entering or currently in an "Alt Season" — a period when altcoins are outperforming Bitcoin. While there isn't a single, universally accepted Alt Season Indicator, several metrics and tools are commonly used to assess the likelihood of an Alt Season. Here are some key aspects of Alt Season Indicators:

Bitcoin Dominance

One of the most widely used indicators is Bitcoin Dominance, which measures Bitcoin's market capitalization as a percentage of the total cryptocurrency market cap.

  • Calculation: (Bitcoin Market Cap / Total Crypto Market Cap) * 100
  • Interpretation: A declining Bitcoin Dominance often signals a potential Alt Season, as it indicates that capital is flowing from Bitcoin into altcoins.
  • Threshold: Some traders consider Bitcoin Dominance below 50% as a potential indicator of an Alt Season.

Altcoin Market Cap Ratio

This indicator compares the total market capitalization of altcoins to Bitcoin's market cap.

  • Calculation: Total Altcoin Market Cap / Bitcoin Market Cap
  • Interpretation: An increasing ratio suggests growing strength in the altcoin market relative to Bitcoin.

Top 10 Altcoins Performance

This indicator tracks the performance of the top 10 altcoins by market cap (excluding Bitcoin) compared to Bitcoin over a specific period.

  • Calculation: Average percentage gain of top 10 altcoins vs. Bitcoin's percentage gain
  • Interpretation: When a majority of top altcoins consistently outperform Bitcoin, it may indicate an Alt Season.

Alt Season Index

Some crypto data platforms offer a proprietary Alt Season Index, which combines various metrics to provide a single score indicating the likelihood of an Alt Season.

  • Scale: Often presented as a percentage or a 0-100 score
  • Interpretation: Higher scores (e.g., above 75%) suggest a higher probability of an ongoing Alt Season

Trading Volume Ratios

This indicator compares the trading volumes of altcoins to Bitcoin's trading volume.

  • Calculation: Total Altcoin Trading Volume / Bitcoin Trading Volume
  • Interpretation: An increase in this ratio may indicate growing interest in altcoins, potentially signaling an Alt Season.

Important Considerations:

  1. No single indicator is foolproof. Traders often use a combination of indicators for a more comprehensive analysis.
  2. Market conditions can change rapidly, and past patterns don't guarantee future results.
  3. Different traders may use different thresholds or interpretations of these indicators.
  4. The crypto market's evolving nature means that indicators may need to be adjusted over time to remain relevant.

Understanding and effectively using Alt Season Indicators can help traders and investors make more informed decisions about allocating their resources between Bitcoin and altcoins. However, it's crucial to combine these indicators with broader market analysis and risk management strategies.

Alt Seasons: Historical Perspective, Current Situation, and Future Predictions

Previous Altcoin Seasons

In crypto, two periods stand out as particularly significant for altcoins. These "alt seasons" saw unprecedented growth and interest in cryptocurrencies beyond Bitcoin, reshaping the landscape of digital assets.

The 2017-2018 Alt Season

Duration: December 2017 to January 2018

Context:

  • Bitcoin (BTC) experienced its most remarkable bull run to date, reaching nearly $20,000 in December 2017.
  • This surge in Bitcoin's price and public interest created a ripple effect throughout the crypto market.

Key Developments:

  1. Proliferation of New Coins: The success of Bitcoin catalyzed the launch of numerous new cryptocurrencies.
  2. Investor Frenzy: Buoyed by Bitcoin's success, investors eagerly sought the "next Bitcoin," pouring capital into various altcoins.
  3. ICO Boom: This period saw a surge in Initial Coin Offerings (ICOs), with many projects raising millions in a matter of hours or days.
  4. Market Expansion: The total cryptocurrency market cap reached unprecedented levels, briefly surpassing $800 billion in January 2018.

Notable Altcoins: Ethereum (ETH), Ripple (XRP), and Litecoin (LTC) saw significant price increases during this period.

The 2020-2021 Alt Season

Duration: December 2020 to April 2021

Context:

  • Bitcoin broke its previous all-time high, surpassing $60,000 in March 2021.
  • The COVID-19 pandemic had accelerated digital adoption and increased interest in alternative investments.

Key Developments:

  1. DeFi Explosion: Decentralized Finance (DeFi) projects gained massive traction, with many tokens seeing exponential growth.
  2. NFT Boom: Non-Fungible Tokens (NFTs) entered the mainstream, driving interest in blockchain-based digital assets.
  3. Institutional Adoption: Major companies and institutional investors began adding cryptocurrencies to their balance sheets.
  4. Technological Advancements: Many altcoins introduced innovative features, scaling solutions, and use cases.

Notable Altcoins: Ethereum (ETH) reached new highs, while projects like Binance Coin (BNB), Cardano (ADA), and Polkadot (DOT) saw remarkable growth.

Comparative Analysis: Both alt seasons shared some common characteristics:

  • They were preceded by significant Bitcoin price rallies.
  • New projects and tokens gained rapid popularity and valuation.
  • Retail investor participation increased dramatically.
  • The overall cryptocurrency market capitalization reached new heights.

However, the 2020-2021 alt season was marked by greater institutional involvement and a broader range of technological innovations, particularly in DeFi and NFTs.

Is It Alt Season?

Based on the indicators discussed above, it's not currently an altcoin season. The Altcoin Season Index at 41 and Bitcoin's market dominance at 61.3% both suggest that Bitcoin is still the dominant force in the crypto market at this time.

When Is Alt Season?

Based on the information we could gather from various experts, we can analyze the predictions for the next altcoin season as follows:

  • Based on the latest analysis from experts and on-chain data, here’s what we know about the next altcoin season:

     

    Current Status (August 2025):

     

    • The altcoin season index—a metric that signals how many altcoins outperform Bitcoin—currently sits around 37. For a “full-blown” alt season, it typically needs to rise above 75.

    • Bitcoin dominance is approximately 61-62%. Historically, dropping below 60% often coincides with a rapid rotation into altcoins and the start of alt season.

     

    Key Indicators to Watch:

     

    • Altcoin Season Index (ASI): Above 75 signals a true altcoin season.

    • Bitcoin Dominance: A move below 60% usually marks the transition; sub-50% dominance is associated with peak alt season inflows.

    • Market Activity: Increasing volumes in major altcoins and Layer 1s, meme coin rallies, and spikes in DeFi activity are early warning signs.

    • Ethereum Outperformance: When ETH surges relative to BTC, this historically precedes broader altcoin rallies.

     

    Expert Predictions for 2025:

     

    • Analysts point to a pivotal window for alt season starting as early as August 2025 and extending through the fall, with many expecting true acceleration of altcoin gains if Bitcoin’s price consolidates and capital rotates further into alts.

    • There is strong consensus that macroeconomic catalysts, such as potential U.S. interest rate cuts and ongoing Bitcoin ETF momentum, could fuel a major altcoin rally in late 2025 if positive conditions persist.

    Summary Table: Key Factors & Targets

    SignalAlt Season TriggerStatus (Aug 2025)
    Altcoin Season Index (ASI)>75 ~37
    Bitcoin dominance<60% ~61–62% (near trigger)
    Altcoin trading volumeSustained surge across many alts Rising, but not explosive
    Ethereum outperformanceETH/ BTC breakout, >$3,700 Near, ETH ~$3,500
    Market narrativesAI, DeFi, meme coins, new L1 inflows Strengthening
     

    Bottom Line:
    Most analysts agree the groundwork for altcoin season in 2025 is building. We are currently in a transition phase: if Bitcoin dominance continues to fall and the Altcoin Season Index rises above 75, a full-fledged alt season could ignite during the second half of 2025. Monitor these key indicators to stay ahead as market momentum shifts from Bitcoin into a broader range of altltcoins.

Key Factors to Consider

  • Technology: Look for coins with innovative solutions to existing blockchain challenges.
  • Adoption: Consider projects with growing partnerships and real-world use cases.
  • Market Position: Established coins with room for growth may offer a balance of stability and potential returns.
  • Tokenomics: Understanding supply dynamics can help predict potential price movements.

It's crucial to conduct thorough research before investing. The cryptocurrency market is highly volatile, and past performance doesn't guarantee future results. Always invest responsibly and within your risk tolerance.

How to Win in Next Alt Season?

Capitalizing on the next altcoin season requires a strategic approach. Here's how to maximize potential gains:

  • Research and Diversification: Thoroughly research potential investments, analyzing both fundamentals and technical aspects to identify promising altcoins. Diversify your holdings across different projects to mitigate risk and maximize potential returns. Don't put all your eggs in one basket.
  • Strategic Timing: Utilize technical analysis tools like support/resistance levels and RSI to pinpoint optimal entry and exit points. Monitor market sentiment and price trends to make informed decisions. A clear entry and exit strategy is crucial for managing risk and maximizing profits during volatile periods.
  • Newer Projects: Consider participating in newer altcoin projects. This provides early access to potentially high-growth projects at discounted prices. Research upcoming defi projects with use cases, focusing on innovative projects with strong potential. Investing early can yield substantial returns as the project develops.

Conclusion

In summary, an altcoin season, marked by significant price increases in non-Bitcoin cryptocurrencies, may be on the horizon.  This potential surge could be driven by investors seeking higher returns in smaller-cap cryptocurrencies, technological advancements in altcoin projects, increased blockchain adoption, and the transition of projects from speculative ventures to real-world applications. 

Remember, while the potential for significant gains exists during an altcoin season, the cryptocurrency market remains highly volatile. Always invest responsibly.

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PYTH: We'll Always Have Coldplay

Welcome back to The Epicenter, where crypto chaos meets corporate cringe.

But surprisingly, crypto has not been the most chaotic corner of the internet as of late.

That honor goes to the startup Astronomer, whose CEO’s cheating scandal broke the web in a glorious meme-fueled media frenzy. The company’s damage control? Hiring Gwyneth Paltrow as a “temporary spokesperson.” Do we think they’re grasping at straws or setting a new standard for PR?

Meanwhile, the markets didn’t blink. BTC is still flexing near its all-time highs. Michael Saylor’s bringing a bitcoin-adjacent money-market product to Wall Street. A pharma company just earmarked $700M to stack BNB, and analysts are calling time of death on the four-year crypto cycle. It’s a steady boom now, kittens.

A few things that are also worth noting: Winklevoss vs. JPMorgan, Visa’s take on stablecoins, and Robinhood’s Euro drama that defies the chillness of eurosummer.

Let’s get into it 👇

⛓ The On-Chain Pulse: What’s Happening on the Front Lines of Finance

This week’s biggest news in crypto and all things digital assets

đŸ—Łïž Word on the Street: What the Experts are Saying

Stuff you should repost (or maybe even cough reword and take credit for)

Meme of the Week

🏩 Kiss my SaaS: What’s Changing the Game for Fintech

Things you should care about if you want to impress your coworkers

Closing Thoughts

From meme-fueled PR stunts to Bitcoin-backed money-market funds, this week reminded us that markets move fast—and headlines move faster. With Wall Street automating itself, fintechs beefing with banks, and even your smartphone becoming a miner, anything is possible. Stay curious, stay cynical, and as always—stay sharp and stay liquid. We’ll see you back here in two weeks.

— The Epicenter, powered by Pyth Network

 

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4 Fintech Companies 💾& Things To Know About đŸ€”

The fintech revolution is reshaping the way we manage, invest, and move money, breaking down traditional barriers and empowering individuals worldwide. As financial technology continues to evolve at a rapid pace, a select group of innovative companies are leading the charge by offering groundbreaking solutions that redefine banking, payments, and digital assets. Whether you’re a savvy investor, an industry professional, or simply curious about the future of finance, discovering these trailblazing fintech companies is essential to understanding today’s dynamic financial landscape.

 

  1.  Alina Invest - The AI Wealth Manager for GenZ Women

Alina is aimed at women under 25 who identify as beginner investors. They're an SEC-registered investment advisor that charges $120/year for membership. The service "buys and sells for you" and gives up notification updates of recent transactions like a wealth manager would.

👉 Getting people to invest early is crucial to building long-term wealth. One thing that holds them back is a lack of confidence and experience. Being targetted "for beginners" and people who live on TikTok should appeal. I love the sense of "we're buying and selling for you." Funds always do that, but making it an engagement mechanic is very smart. The risk here is that building a wealth business will take decades for the AUM to compound. But the next generations, Wealthfront or Betterment, will look something like Alina.

2. Blue layer - The Carbon project funding platform

Bluelayer allows Carbon project developers to take from feasibility studies to issuing credits, tracking inventory, and managing orders. Developers of reforestation, conservation, direct air capture, and other projects can also directly report to industry registries. 

👉 Carbon investing and tax credits are heavily incentivized but need transparent data. By focusing on the developers, Bluelayer can ensure the data, reporting, and credits lifecycle is all managed at the source. This is smart.

3. Akirolabs - Modern Procurement for enterprise

Akiro is a "strategic" procurement platform aiming to help enterprise customers identify risks, value drivers, and strategic levers before issuing an RFP. It aims to bring in multiple stakeholders for complex purchasing decisions at multinationals. 

👉 Procurement is a great wedge for multinational corporate transformation. Buying anything in an enterprise that uses large-scale ERPs is a nightmare of committees and spreadsheets. Turning an oil tanker-sized organization around is difficult, but the right suppliers can have a meaningful impact in the short term. That only works if you can buy from them. Getting people on the same page with a single platform is a great start.

4. NeoTax - Automated Tax R&D Credits

NeoTax allows companies to connect their engineering tools to calculate available tax advantages automatically. Once calculated, the tax fillings are clearly labeled with supporting evidence for the IRS.

👉 AWS and GCP log files and data are a goldmine. Last week, I covered Bilanc, which uses log files to figure out per-account unit economics. Now, we calculate R&D tax credits. The unlock here is LLM's ability to understand unstructured data. The hard part is understanding the moat, but time will tell.

In an era where technology and finance are increasingly intertwined, these four fintech companies stand out as catalysts for positive change. By driving progress in digital payments, asset management, lending, and decentralized finance, they are not only making financial services more accessible and efficient—they are also paving the way for a more inclusive and empowered global economy. Staying informed about their innovations can help you seize new opportunities and take part in the future of finance.

 

👀Things to know 👀

 

PayPal issued low guidance and warned of a “transition year.” The stock is down 8% in extended trading despite PayPal reporting a 9% growth in revenue and 23% EBITDA. Gross profit is down 4% YoY. PayPal's total revenues were $29Bn for the year

Adyen reported 22% revenue growth and an EBITDA margin of 46% for the full year. Adyen's total revenues were $1.75bn for the full year. The margin was down from 55% the previous year, impacted by hiring ahead of growth.

đŸ€”Â PayPal’s Braintree (unbranded) is losing market share in the US, while Adyen is winning it. eCommerce is growing ~9 to 10% YoY, and PayPal’s transaction revenue grew by 6.7%. The higher interest rate environment meant interest on balances dragged up the total revenue figure. Their core business is losing market share. Adyen is outgrowing the market by ~12%.

đŸ€”Â The PayPal button (branded) is losing to SHOP Pay and Apple Pay. The branded experience from Apple and Shopify is delightful for users; it’s fast and helps with small details like delivery tracking. That experience translates to higher conversion (and more revenue) for merchants.

đŸ€”Â The lack of a single global platform hurts PayPal, but it helps Adyen. In the earnings call, the new CEO admitted their mix of platforms like Venmo, PayPal, and Braintree are holding them back. They aim to combine and simplify, but that’s easier said than done.

đŸ€”Â Making a single platform from PayPal, Venmo, and Braintree won’t be easy. There’s a graveyard of payment company CEOs who tried to make “one platform” from things they acquired years ago. It’s crucial if they’re going to grow that they get their innovation edge back. Adyen has one platform in every market.

đŸ€”Â PayPal’s UK and European acquiring business is a bright spot. The UK and EU delivered 20% of overall revenue, growing 11% YoY. Square and Toast don’t have market share here, while iZettle, which PayPal acquired in 2018, is a strong market player. Overall though, it’s yet another tech stack and business that’s not part of a single global platform.

The two banks provided accounts to UK front companies secretly owned by an Iranian petrochemicals company. PCC has used these entities to receive funds from Iranian entities in China, concealed with trustee agreements and nominee directors. 

đŸ€”Â This is the headline every bank CEO fears. Oof. Shares of both banks have been down since the news broke, but this will no doubt involve crisis calls, committees, appearing in front of the regulator, and, finally, some sort of fine.

đŸ€”Â The "risk-based approach" has been arbitraged. A UK company with relatively low annual revenue would look "low risk" at onboarding. One business the FT covered looked like a small company at a residential address to compliance staff. They'd likely apply branch-level controls instead of the enterprise-grade controls you'd see for a large corporation. 

đŸ€”Â Hiring more staff won't fix this problem; it's a mindset and technology challenge. In theory, all of the skill and technology that exists to manage risks with large corporate customers (in the transaction banking divisions) are available to the other parts of a bank. In practice, they're not. Most banks lack a single data set and the ability for compliance officers in one team to see data from another part of the org. Getting the basics right with data and tooling is incredibly hard and will involve a multi-year effort. 

đŸ€”Â These things are rarely the failure of an individual or department; the issue is systemic. While two banks are named in this headline, the issue is everywhere. Banks need more data and better data to train better AI and machine learning. That all needs to happen in real-time as a compliment to the human staff. Throwing bodies at this won't solve the visibility issue teams have.

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1) Simply scan the QR code below đŸ“Č
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