Morgan Stanley will launch cryptocurrency trading on its ETrade platform in the first half of 2026, marking a major milestone for Wall Street’s mainstream adoption of digital assets. At rollout, ETrade clients will be able to buy and sell Bitcoin, Ether, and Solana, thanks to a dedicated partnership with crypto infrastructure provider Zerohash.
🔑 Key Points
🔹 E*Trade’s crypto trading debut includes Bitcoin, Ether, and Solana, with direct custody and liquidity handled by Zerohash.
🔹 Morgan Stanley is building wallet infrastructure and aims to integrate tokenized equities, bonds, and real estate alongside crypto assets for retail customers.
🔹 The initiative follows regulatory support for digital assets under President Donald Trump’s administration, accelerating financial institutions’ crypto involvement.
🔹 The move positions Morgan Stanley alongside competitors like Robinhood and Charles Schwab, whose platforms already feature crypto or crypto-linked ETF products.
💡 Why It Matters
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Morgan Stanley’s announcement reflects the rapid normalization of crypto trading across established U.S. brokerages, making digital assets even more accessible to mainstream investors.
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Future plans include more advanced wallet functions and tokenization services, accelerating the integration of blockchain technology with traditional financial products.
This development signals a new era in retail trading, where traditional and digital assets can be managed side-by-side within the same account, and U.S. banks adopt direct crypto market exposure for their customers.
https://cointelegraph.com/news/etrade-crypto-trading-2026-morgan-stanley-zerohash