šIncentives Over Algorithms: Subnets Fight Against Deepfakes and Misinformationš
TAIPEI ā Earlier this month at Taipei Blockchain Week, beneath the beams of Songshan Cultural and Creative Park, a packed panel dove into todayās information crisis. The consensus was clear: the biggest problem in artificial intelligence isnāt just technical, but rooted in how a few tech giants control the top AI modelsādictating training, deployment, and even censorship. For meaningful innovation and fairness, decentralization is rising as the next frontier, with market-driven incentives lighting the way.
One possible solution and pathway to break the centralization of AI computer power - Bittensorās subnetsāpowered by TAO token incentivesāoffer a promising, decentralized shield against deepfakes and misinformation. Led by CH Egan, a content creator at Bitget and subnet evangelist, and Brad, CEO of Bitsensor, the discussion spotlighted why incentives can outperform algorithms. They were joined by Zerobit of Talisman Wallet and @Mathew Fuller of North Tensor.
Subnet Explained: Collaboration, Customization, and Incentives
Not everyone in the audience arrived knowing what a subnet was. Thankfully, the panel took pains to demystify it with help from Bittensorās core explainer. Bittensor is a decentralized network designed to power and share artificial intelligence models globally using blockchain. At its heart are the TAO token and subnets. This duo forms a transparent, open platform where:
šš¼Anyone can participate, joining the network to share computational resources, train AI models, and earn TAO rewards for value contributed.
šš¼Subnets are specialized mini-networks built for distinct tasks. If one community wants to fight deepfakes, they launch a subnet tailored to that. Another might focus on fraud detection, translation, or medical imaging.
šš¼TAO tokens power transactions and reward contributors, making Bittensor a market-driven ecosystem for AI innovation. This incentive structure means improvement never stops and competition fosters breakthroughs.
āBittensor uses Bitcoinās model to solve [centralization] for AI. With centralized AI, like OpenAI, one authority decides how models are trained, what data they use, what biases they have, and what they censor. ā¦
Bittensor applies the same idea to AI,ā explained xTAO CEO Karia Samaroo in an earlier interview with crypto.news.
Incentives: The Engine of Deepfake Defenses
šCH Egan didn't mince words: āScams, deepfake scamsā$200 million were lost in the first quarter of this year alone, and $40 billion could be lost by 2024. The subnet owner creates an incentiveāāIf you detect deepfakes, youāll be rewarded in TAO.ā That motivates people to contribute resources and skills. Whatās more, our decentralized approach reached 88% accuracy in detection, while centralized companies managed only about 69%. That difference is massive.ā