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J.P. Morgan Payments and Sephora Talk Tap-to-Pay and the Endless Aisles of Omnichannel Commerce
Tap To Pay, Is Here To Stay
October 24, 2023
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Jean-Marc Thienpont, head of omnichannel and biometric solutions at J.P. Morgan Payments, and Stefan Jensen, vice president treasurer at Sephora North America, told Karen Webster that tap-to-pay is ready for a widening embrace.

Generally speaking, tap-to-pay brings incremental revenues to merchants and speeds consumer checkout — but the payment option is more than that.

It enables a variety of omnichannel journeys, where the lines between online and offline channels continue to be blurred considerably, Thienpont said.

All the Features on the Phone Itself

With tap-to-pay, said Thienpont, “all of the features of the point of sale are available on the phone, and there are advanced journeys that can start with buying online and picking up in store.”

Consumers can be recognized via their devices as soon as they enter the premises. They can also have their loyalty points applied automatically upon transacting. Or, if they want something delivered that’s not in stock, they can have the item sent to their doorstep after paying for it in store — and specifically, in the aisle.

“Tap-to-pay is a fantastic compliment to the current solutions that we can propose for omnichannel,” Thienpont said.

J.P. Morgan Payments will be bringing biometrics more firmly into all commerce journeys so consumers can check out seamlessly as the face becomes the key means of authentication and of linking a payment method (a card or digital wallet) to that face, he said.

Thienpont stressed the importance of merchants’ linking with a single end-to-end provider, serving as the conductor of sorts between a variety of providers at the back end facilitating tap-to-pay. The payments functionality, he cautioned to Webster, “is a small piece of omnichannel.” Other incremental value lies with the management systems — enterprise resource planning (ERP) and inventory tracking that need to be part of the omnichannel flow, too.

Sephora’s Experience

The success of tap-to-pay is crystallized in Sephora’s own experience. Sephora was J.P. Morgan Payments’ first tap-to-pay customer in August. The process of going live — from initial conversations to launching tap-to-pay in stores — took four months. Now, tap-to-pay is available across all of Sephora’s U.S. freestanding stores in time for the looming holiday season.

For consumers and Sephora Beauty Advisors in the stores, tap-to-pay “comes naturally to them,” Jensen said.

The retail model is high-touch and high-proximity, so to speak, as Beauty Advisors work with consumers to find the right shades of makeup and the right perfumes — in short, to find exactly what they want. Once the right fits are found, the transactions can be done right there on the spot. At present, the mix is half tapping cards and half tapping phones.

“Clients will work with our Beauty Advisors to use this technology so that they do not have to stand in line,” Jensen said.

For Sephora, he said, there’s the chance to upsell products in the spur of the moment.

“All the tools are at our Beauty Advisor’s fingertips,” he said, and with tap-to-pay enabled in the store, the same Beauty Advisors have more time to interact with clients without having to go back to the register at any point. Time, after all, is a precious asset when it comes to making a sale.

“Tap-to-pay is really a game-changer in terms of letting consumers continue with their day … while being able to accommodate all those different needs, whether they are one of our Beauty Advisors or our clients,” Jensen said.

Added Thienpont: “What we want to do with omnichannel is to put the consumer at the center of the play.”

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The Great Onboarding: US Government Anchors Global Economy into Web3 via Pyth Network

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US Dept of Commerce to publish GDP data on blockchain

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List Of Cardano Wallets

Well-known and actively maintained wallets supporting the Cardano Blockchain are EternlTyphonVesprYoroiLaceADAliteNuFiDaedalusGeroLodeWalletCoin WalletADAWalletAtomicGem WalletTrust and Exodus.

Note that in case of issues, usually only queries relating to official wallets can be answered in Cardano groups across telegram/forum. You may need to consult with specific wallet support teams for third party wallets.

Tips

  • Its is important to ensure that you're in sole control of your wallet keys, and that the keys used can be restored via alternate wallet providers if a particular one is non-functional. Hence, put extra attention to Non-Custodial and Compatibility fields.
  • The score column below is strictly a count of checks against each feature listed, the impact of specific feature (and thus, score) is up to reader's descretion.
  • The table represents current state on mainnet network, any future roadmap activities are out-of-scope.
  • Info on individual fields can be found towards the end of the page.
  • Any field that shows partial support (eg: open-source field) does not score the point for that field.

Brief info on fields above

  • Non-Custodial: are wallets where payment as well as stake keys are not shared/reused by wallet provider, and funds can be transparently verified on explorer
  • Compatibility: If the wallet mnemonics/keys can easily (for non-technical user) be used outside of specific wallet provider in major other wallets
  • Stake Control: Freedom to elect stake pool for user to delegate to (in user-friendly way)
  • Transparent Support: Easy approachability of a public interactive - eg: discord/telegram - group (with non-anonymous users) who can help out with support. Twitter/Email supports do not count for a check
  • Voting: Ability to participate in Catalyst voting process
  • Hardware Wallet: Integration with atleast Ledger Nano device
  • Native Assets: Ability to view native assets that belong to wallet
  • dApp Integration: Ability to interact with dApps
  • Stability: represents whether there have been large number of users reporting missing tokens/balance due to wallet backend being out of sync
  • Testnets Support: Ability to easily (for end-user) open wallets in atleast one of the cardano testnet networks
  • Custom Backend Support: Ability to elect a custom backend URL for selecting alternate way to submit transactions transactions created on client machines
  • Single/Multi Address Mode: Ability to use/import Single as well as Multiple Address modes for a wallet
  • Mobile App: Availability on atleast one of the popular mobile platforms
  • Desktop (app,extension,web): Ways to open wallet app on desktop PCs
  • Open Source: Whether the complete wallet (all components) are open source and can be run independently.

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XDC: xdcc2C02203C4f91375889d7AfADB09E207Edf809A6

 

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