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Nike dives into video game wearables, explores NFT fashion

The digital wearables branch of Nike, .Swoosh has hinted at diving deeper into the domain of video game fashion. The company has also expressed doubts over its non-fungible token (NFT) expansion plans, according to a Jan. 12 blog post.

Nike unveils virtual journey
.Swoosh, the digital flagship of Nike’s sportswear giant has told in a recent announcement about its endeavors and previews some upcoming plans.

Nike also plans to strengthen its position in the video game space by launching a new line of virtual products called “Nike In-Game Wearables.”

The team says these wearables can be purchased and worn directly within one’s favorite video games, virtually bringing actual realness into gaming.

The post highlights that the emphasis is on the joy of collecting and self-expression rather than mere transactions.

Nike intends to deepen its engagement with the community by offering exclusive physical products tied to in-game wearables, fostering a sense of appreciation for loyal members.

Beyond digital collectibles
An interesting aspect of Nike’s strategy is the recognition that creators should benefit financially. By the second half of the year, Nike aims for users to be able to transfer their digital collectibles into personal wallets that would enable trading on third-party marketplaces.

This move aligns with the company’s policy aimed at providing royalties for art to its creators and promoting collaborative creation.

However, Nike adds that it will not develop its own marketplace, but rather focus on creating products and stories.

This approach aims to focus on what matters most to Nike and its community — a decision rooted in a dedication to product quality and member satisfaction.

Scammers target OpenSea users with Nike NFT scam

Nike’s strategic shift into Web3, scammers jumped on the bandwagon to take advantage of all the hype surrounding NFT.

Leading NFT marketplace OpenSea was a target, with scammers sending phishing emails offering an exclusive partnership between Nike and RTFKT with a promise of an NFT offering.

One recipient, MasterJew.eth, co-founder of ApeFathersNFT, took to X to alert the public about the fraudulent scheme.

This incident highlights the need for users to exercise caution and verify communications from trusted sources in the rapidly evolving NFT landscape.

Nike web3-enabled platform

.Swoosh, described on Nike’s official blog as a “web3-enabled platform,” serves as a digital community fostering inclusivity for athletes, digital creators, and collectors.

Positioned as a space to shape the future of sports, .Swoosh allows members to explore and purchase virtual collectibles, including shoes and jerseys, soon wearable in digital games and immersive experiences.

Per data from CoinGecko, the global NFT market cap is over $28.1 billion, with a -3.6% decline and trading volume of over $2.8 billion in the last 24 hours.

https://crypto.news/nike-dives-video-game-wearables-explores-nft-fashion/

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SBI Digital Assets forms joint venture with Socios fan token blockchain Chiliz

Today SBI Digital Asset Holdings (SBI DAH) announced a Japanese joint venture with Chiliz to bring its football club fan tokens to Japan. The tokens are known under the Socios fan engagement brand and include top soccer clubs such as Arsenal, AC Milan, Manchester City, FC Barcelona, Inter Milan and Paris Saint-Germain. Additionally, SBI DAH plans to operate a node on the Chiliz Chain. To date more than 2 million users have engaged with the Socios fan tokens.

While companies such as Sorare and Dapper Labs are focused on sports NFTs, fan tokens are not unique. They’re fungible. Some have compared them to tracking stocks. Hence, while Socios has inked fan engagement deals in the United States including with Major League Soccer and 13 NFL teams, we’re not aware of the issuance of any fan tokens stateside. Apart from the trading aspect, the tokens enable fan engagement in the form of voting, competitions, VIP experiences, merchandise and exclusive offers. 

On the topic of stockholders, in Japan private investors typically engage more with companies than in the West. That includes receiving discount coupons, gift cards, points and memberships. Hence, while fan tokens don’t represent any ownership interest in the clubs, they offer similar engagement opportunities. Shortly after Chiliz launched, a Japanese version emerged, FiNANCiE. It has various relationships with Japanese sports teams, including J-League soccer clubs. However, Chiliz provides the international exposure.

“At SBI DAH, we prioritize the utility and underlying value which technology  brings to communities. Technology is an enabler in the new world, and we are pleased to bring new experiences to the Japanese audience by working with strong players like Chiliz,” said Fernando Luis Vázquez Cao, CEO of SBI DAH. 

 

“The partnership between SBI DAH and Chiliz will bring together the best-in-class capabilities of both traditional finance and Web3, leveraging fintech innovations to transform the sports and entertainment experiences for communities.”

The Ethereum-compatible Chiliz blockchain used to be Proof of Authority, which equates to a public permissioned ledger. It recently migrated to a Proof of Staked Authority version and is signing up node operators, including Paris Saint Germain.

SBI DAH’s blockchain interests

Meanwhile, SBI DAH has numerous blockchain interests. They include a AsiaNextSBI Digital Markets and SBI Zodia Custody. SBI DAH partnered with Switzerland’s SIX for AsiaNext, and Standard Chartered and Northern Trust for custody. Additionally, SBI DAH invested in Swiss digital asset bank Sygnum, Blockdaemon and the Tangem wallet. SBI Holdings has an even more extensive range of blockchain investments and activities.

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Hyegi joins Lavita AI with a rich background from Verily (formerly Google Life Sciences), where she serves as the Country Manager for Singapore and mentors at the Google for Startups Accelerator: Southeast Asia. At Verily, a subsidiary of Alphabet Inc., she plays a pivotal role in advancing technology and life sciences to deepen understanding of health and disease, aiming to enhance individual and community well-being. Her leadership exemplifies a strong commitment to leveraging technology for health outcomes.

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Traders rush to short Ether as Grayscale pulls its futures ETF plan
A 3% rebound in Ether’s price would wipe $345 million in short positions amid Grayscale withdrawing its Ether futures ETF application

Ether traders have stacked up their short positions over the last 24 hours, just as Grayscale Investments pulled its application for an Ethereum futures exchange-traded fund (ETF).

Ether is hovering close to a key support level at $3,010, having dropped by 1.85% over the past 24 hours, according to CoinMarketCap data.

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