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Apple, X, and Airbnb among growing number of Big Tech firms exploring crypto adoption
June 07, 2025
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The crypto industry has long sought a “killer app” to bring blockchains into the financial mainstream and, in stablecoins, it may have found one. Banks and fintechs are rapidly adopting stablecoins—digital tokens pegged to the value of the dollar—and now Big Tech firms are poised to do the same. According to sources familiar with the matter, AppleXAirbnb, and Google are all holding early conversations with crypto firms about integrating stablecoins.
 
The sources, who spoke with Fortune on the condition of anonymity to discuss private business conversations, said the firms view adoption of the crypto assets as a means to lower transaction costs and optimize cross-border payments.

Apple, X, Airbnb, and Google are not the only Big Tech names exploring stablecoins. Others include Meta, which is once again leaning into the payment technology after abandoning an ambitious earlier push that failed in the face of regulatory backlash. Uber CEO Dara Khosrowshahi said the rideshare company is in the “study” phase of using stablecoins for global money transfers at a Bloomberg conference on Thursday. 

The interest from Big Tech comes as stablecoins have attracted millions in venture funding and lawmaker attention as Congress weighs two bills that would regulate the asset class. And it follows a landmark acquisition from the payments giant Stripe of the stablecoin startup Bridge, which was a starting gun for many in Silicon Valley to take the technology seriously.

“[Stablecoins] are this old idea, but finally I think we’ve got the right pieces coming together such that it’s really coming into fruition,” said Haun Ventures partner Chris Ahn, who was an early investor in Bridge. 

X and Apple did not respond to requests for comment. 

“It’s pretty clear that this is probably one of the biggest upgrades to payments since the SWIFT network,” Rich Widmann, head of Web3 strategy at Google Cloud, told Fortune. He confirmed that the tech giant was exploring stablecoin integrations.

“While crypto payments aren’t something we’re focused on integrating into the platform in the near future, we’re always looking at all aspects of payments for ways to improve our community’s experience with it, including developments in digital assets and their use cases,” said an Airbnb spokesperson.

 

Airbnb, X, and Apple

While Big Tech has long been at the forefront of payments innovation, Silicon Valley has been hesitant to move into crypto due to the regulatory crackdown under the Biden administration. That changed with the re-election of Donald Trump, whose administration has embraced blockchain and instructed agencies to loosen oversight of the crypto industry.

In the case of Airbnb, the short-term home rental platform has been in talks with crypto companies about potentially integrating stablecoins since the beginning of this year, according to four sources familiar with the matter. 

Accepting stablecoins as a form of payment would allow Airbnb to cut back on the transaction fees it pays processors like Visa and Mastercard, according to one crypto company executive. The vacation rental company has been talking with one of its payment processors, Worldpay, about using stablecoins, according to another crypto company executive. Worldpay announced last week that it would enable stablecoin payouts with its partner, the stablecoin infrastructure company BNVK.

A Worldpay spokesperson told Fortune that the company “does not comment on our clients.”

Elon Musk’s social media platform X has also recently been in touch with crypto companies about integrating stablecoins into its fledgling payments app called X Money, according to three sources. Musk, a former executive at the fintech giant PayPal, has long expressed ambitions about creating an “everything app,” which would potentially include Venmo-like options for users to facilitate peer-to-peer payments. In January, X announced a partnership with Visa to create a digital wallet.   

X is currently in talks with payments processor Stripe to potentially integrate stablecoin payments, according to one source familiar with the matter. A spokesperson for Stripe declined to comment.

Patrick Traughber, former head of consumer products and payments, led the discussions but left in January to work on the Sam Altman-backed crypto project World, according to two sources. Payam Abedi, a senior software engineer at X, is now leading the conversations, according to two sources. His public LinkedIn profile lists his title as “Money at X.” Abedi declined to comment, and Traughber did not respond to requests for comment.

Apple, which already has a massive presence in the payments ecosystem thanks to its Apple Pay system, has been in talks with crypto companies since January about integrating stablecoins into its payments infrastructure, according to four sources. One of these people told Fortune that these talks have included conversations with Matt Cavin, a senior director at stablecoin issuer Circle, whose public LinkedIn profile lists his job description at Circle as “strategic partnerships in stablecoin payments.” Circle did not respond to a request for comment. 

Head in the cloud

While these three companies are in early conversations, Google Cloud is arguably the furthest along on stablecoin integrations. The tech giant has already accepted payments from two of its customers in PYUSD, PayPal’s stablecoin launched in partnership with the stablecoin infrastructure company Paxos. “We’ve invoiced the customer like we would normally invoice them. They’ve paid that bill the way they would normally pay it. But they’ve used stablecoins to effectuate settlement,” Widmann, the Google Cloud executive, told Fortune

 

Although Widmann declined to say whether other divisions within Google were exploring stablecoins, he did say that the stablecoin payments went through Google’s central accounting office. “There isn’t a separate offshoot for stablecoin payments within Cloud,” he said.

One crypto executive involved in the Big Tech discussions told Fortune that one major roadblock for companies will be deciding which stablecoins to integrate. Tether, which issues the leading U.S.-dollar-backed stablecoin, has had longstanding concerns over its approach to compliance, and its main competitor, USDC, faces an uncertain future ownership as its parent company, Circle, just went through the initial public offering process. Other options, such as PayPal’s PYUSD face low adoption. The executive said that some Big Tech companies might consider launching their own stablecoin, though Democratic lawmakers have sought to limit this option.

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JUST IN: 🇺🇸🇨🇳 President Trump says China is getting "very big" into Bitcoin and crypto.
00:01:09
Ross Coulthart: There Are No Go Zones Under the Sea

Ross just confirmed what many inside naval circles have talked about for years. There are restricted zones in the oceans where submarines are told not to go.

He’s spoken to naval contacts from the U.S., U.K., France, and Australia, who describe enormous underwater objects, sometimes moving faster than the speed of sound in water.

Some of these regions, like those off Australia and Cuba, have shown pyramidal and city-like sonar returns hundreds of meters below the surface.

Others have been quietly blurred on Google Maps after brief exposure.

If a non human intelligence wanted to watch us undetected, there’s no better hiding place than the deep.

00:04:16
The Age Of Disclosure 💥

The truth is coming out November 21st. Everything is about to change.

Worldwide on @PrimeVideo & select theaters in NYC / LA / DC.

00:00:43
👉 Coinbase just launched an AI agent for Crypto Trading

Custom AI assistants that print money in your sleep? 🔜

The future of Crypto x AI is about to go crazy.

👉 Here’s what you need to know:

💠 'Based Agent' enables creation of custom AI agents
💠 Users set up personalized agents in < 3 minutes
💠 Equipped w/ crypto wallet and on-chain functions
💠 Capable of completing trades, swaps, and staking
💠 Integrates with Coinbase’s SDK, OpenAI, & Replit

👉 What this means for the future of Crypto:

1. Open Access: Democratized access to advanced trading
2. Automated Txns: Complex trades + streamlined on-chain activity
3. AI Dominance: Est ~80% of crypto 👉txns done by AI agents by 2025

🚨 I personally wouldn't bet against Brian Armstrong and Jesse Pollak.

👉 Coinbase just launched an AI agent for Crypto Trading

🚨 RIPPLE ACQUIRES PALISADE TO BUILD A COMPREHENSIVE DIGITAL ASSET CUSTODY SOLUTION 🚨

Ripple has acquired wallet and custody tech company Palisade, significantly expanding its ability to serve the secure digital asset custody and payments needs of fintechs, corporates, and crypto-native firms worldwide.

🔑 Key Points

🔹️ The Palisade acquisition is Ripple’s fourth major deal in 2025 after acquiring Hidden Road (now Ripple Prime), stablecoin infrastructure firm Rail, and treasury platform GTreasury—with a total of $4 billion invested in ecosystem expansion.

🔹️ Palisade brings a next-generation “wallet-as-a-service” platform, providing ultrafast, scalable, and secure wallet provisioning for enterprise-grade, high-frequency custody and payments—including on- and off-ramps, DeFi, and cross-chain settlements.

🔹️ Its technology features multi-party computation (MPC) security and zero-trust architecture—supporting assets on XRP Ledger, Ethereum, Solana—and non-custodial ...

🚨 RIPPLE LAUNCHES DIGITAL ASSET SPOT PRIME BROKERAGE IN THE UNITED STATES 🚨

Ripple has announced the launch of its spot prime brokerage solution for the U.S. market, providing institutional clients direct access to OTC spot execution for leading digital assets, including XRP and RLUSD, as well as cross-margining with swaps, futures, and fixed income products.

🔑 Key Points

🔹️ Ripple’s new offering is powered by the completed acquisition of Hidden Road, now rebranded as Ripple Prime, bringing together multi-asset licenses and global prime brokerage infrastructure.

🔹️ U.S. institutions can execute OTC spot trades and seamlessly manage positions across FX, digital assets, derivatives, swaps, and cleared futures—under a single integrated platform tailored for professional trading strategies.

🔹️ Ripple Prime clients can cross-margin spot transactions and digital asset holdings with CME futures, options, and swaps—unlocking capital efficiency and robust risk management tools ...

🚨BREAKING: 🇫🇷France vote to tax large crypto holdings, calling them “unproductive wealth.”

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BlackRock Is Manipulating The Price Of Bitcoin👀

Blackrock possess a strategic depth that goes far beyond initial appearances. When the general market perceives selling and traders respond with emotion, these major players are often operating on a much more profound level. They adeptly identify and leverage every available mechanism to influence market dynamics. Their power isn't in direct control of the asset, but in understanding how to move the market without ever taking direct ownership.

What entity has become the most prominent corporate champion of Bitcoin ($BTC)?

It's the one with the massive treasury holdings, known as Microstrategy.

 

However, the major strategic challenge lies here: the size of their Bitcoin position is fundamentally linked to their external financing, typically in the form of debt.

This reliance on significant debt creates an inherent vulnerability—a dependence on creditors and shareholders. When an entity's position is highly leveraged, that dependence makes them susceptible to market manipulation or strategic pressure from external financial forces.

When a highly leveraged corporate holder of a significant asset (like $BTC) faces external financial stress, that pressure inevitably transfers to the asset itself.

Blackrock's goal isn't to induce a market crash, but rather to establish a dominant position and control.

Any substantial sale of major cryptocurrencies like $BTC or $ETH initiated by Blackrock, can be interpreted not as routine trading, but as a deliberate effort to manipulate market sentiment and pricing.

Blackrock is deploying a sophisticated combination of tactics: they simultaneously generate market volatility through strategic sales of the asset ($BTC) while accumulating shares in key corporate holders (the stock symbolized by $MSTR).

The deeper intent is to leverage this equity stake to direct the corporate strategy of the highly leveraged Bitcoin champion.

With a sufficiently large ownership percentage, this influence becomes highly effective. The resulting market power is therefore a function of both manipulating price movement and controlling corporate policy.

Is Microstrategy (the company represented by the $MSTR stock) vulnerable to this kind of pressure? The evidence suggests yes.

A substantial stake held by Blackrock grants them effective leverage to influence and manipulate the company itself.

When the company's shares experience a significant decline, the leadership is often compelled to take action, potentially buying back their own stock. This action is driven by the fact that falling share prices directly intensify financial and market pressure on the entire organization.

If the stock of Microstrategy continues a sustained decline, lenders will inevitably begin to re-evaluate and revise the terms of existing loans. This is a critical point of failure for the entire strategy.

The fundamental operational model of this corporate champion works like a closed loop:

  • It secures debt financing (taking loans) to acquire $BTC.

  • Alternatively, it issues new equity (selling shares) to acquire $BTC.

Crucially, the ongoing interest payments on this substantial debt are often managed by the mechanism of issuing even more shares, creating a continuous cycle of dilution and reliance on a high stock price.

A major consequence of rising leverage is the escalating cost of borrowing, requiring Microstrategy to source even larger amounts of capital.

The most straightforward solution—to issue and sell more stock—proved to be insufficient.

In fact, the situation worsened: the company’s recent attempt to raise funds through a stock offering did not fully sell out. This failure directly resulted in a significant liquidity shortfall, hamstringing Microstrategy’s ability to meet its financial obligations and continue its asset acquisition strategy.

And the ultimate shock came when Microstrategy—the very entity that vowed it would never liquidate its holdings—began to sell.

These weren't insignificant trades; the sales were valued at billions of dollars.

The key question now becomes: Does this sudden, massive reversal signal the imminent collapse of Microstrategy, or is it simply a necessary, albeit drastic, maneuver of 'business as usual' under extreme duress?

There appear to be two primary strategic objectives behind Blackrock's calculated moves:

  • Scenario A (Direct Dominance): Blackrock aims to neutralize its most prominent competitor (the corporate Bitcoin accumulator) in order to seize the title as the largest holder of $BTC.

  • Scenario B (Indirect Control): The institution’s goal is to establish absolute market control and influence, preferring to leverage Microstrategy to execute the most aggressive or politically difficult actions.

The outright financial destruction of Microstrategy is highly improbable. Such an action would trigger a severe market crash that could take years to fully repair.

The far more intelligent strategy is integration and control.

Under this model, Microstrategy remains operational, while Blackrock secretly dictates strategy. This allows Microstrategy to absorb the market blame for any necessary but controversial manipulation, a classic and often dirty tactic used by high-powered financial entities.

In the immediate future, the market will continue to exhibit strong reactions to the strategic maneuvers of Blackrock.

When they execute sales, it instantly captures headlines, is aggressively amplified by the media, and causes fearful retail traders ('weak hands') to panic and exit their positions.

Every decrease in price that results from this panic directly translates into a superior entry point for Blackrock. This clearly illustrates that the current market environment is driven purely by emotion, making it a survival game reserved only for those with the strongest resolve.

In the long run, the nature of $BTC will likely shift, moving away from its original ideals of being completely free and decentralized.

The vast majority of the available supply is projected to become highly concentrated within a small number of major corporations and investment funds.

Consequently, the price cycles will no longer be reliably tied to events like halvings or popular narratives. Instead, they will be driven primarily by government and central bank policy decisions, overarching macroeconomic conditions, and the internal political maneuverings of the world's most dominant funds and corporations.

Blackrock's goal is not to eliminate $BTC; instead, they are focused on constructing an elaborate system of control around the asset.

Microstrategy (the stock symbolized by $MSTR) remains a powerful tool, but it now operates under terms and directives that the company's leadership no longer fully dictates.

Since direct command over the decentralized asset is impossible, control is established through strategic influence over the largest corporate and fund custodians. Moving forward, Blackrock will be the primary entity determining the market's trajectory.

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A Request for NASA to Release Scientific Data on 3I/ATLAS

During my recent podcast interview with Joe Rogan (accessible here), I had mentioned the unfortunate circumstances, under which NASA had not released for four weeks the images collected by the HiRISE camera onboard the Mars Reconnaissance Orbiter. These images were taken on October 2–3, 2025, when the interstellar object 3I/ATLAS passed within 30 million kilometers from Mars. The images are extremely valuable scientifically because they possess a spatial resolution of 30 kilometers per pixel, about 3 times better than the spatial resolution achieved in the best publicly available image from the Hubble Space Telescope, taken on July 21, 2025 (accessible here and analyzed here). Whereas the Hubble image was taken from an edge-on perspective since Earth and the Sun were separated by only ~10 degrees relative to distant 3I/ATLAS, the HiRISE image offers a sideways perspective, valuable in decoding the mass loss geometry and glow around as it approached the Sun.

The delay in the data release was argued to be the result of the government shutdown on October 1, 2025. Nevertheless, conspiracy theorists suggested that it may have to do with evidence for extraterrestrial intelligence in the HiRISE images. When asked about it, I suggested that the delay is probably not a sign of extraterrestrial intelligence but rather of terrestrial stupidity. We should not hold science hostage to the shutdown politics of the day. The scientific community would have greatly benefited from the dissemination of this time-sensitive data as astronomers plan follow-up observations in the coming months.

Joe Rogan suggested that I contact the interim NASA administrator, Sean Duffy. The following day, I corresponded with congresswoman Anna Paulina Luna regarding a related formal request from NASA. Following our exchange, Representative Luna wrote a brilliant letter to NASA’s acting administrator Duffy.

We all owe a debt of deep gratitude for the visionary support displayed by Representative Luna to frontier science through her letter, attached below.

Avi Loeb is the head of the Galileo Project, founding director of Harvard University’s — Black Hole Initiative, director of the Institute for Theory and Computation at the Harvard-Smithsonian Center for Astrophysics, and the former chair of the astronomy department at Harvard University (2011–2020). He is a former member of the President’s Council of Advisors on Science and Technology and a former chair of the Board on Physics and Astronomy of the National Academies. He is the bestselling author of “Extraterrestrial: The First Sign of Intelligent Life Beyond Earth” and a co-author of the textbook “Life in the Cosmos”, both published in 2021. The paperback edition of his new book, titled “Interstellar”, was published in August 2024.

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New Human Force
Join this Now! YOU have what it takes!

They are in our solar system, and in our event-stream in this Eternal Now.

Officialdom is clueless.

They think we are going to be at WAR with the Aliens.

Officialdom is very stupid.

Aliens is here. It’s not WAR. It’s Contention.

There is a difference.

Officialdom is clueless, still living in the last Millennium.

Aliens is here.

The Field in which we contend is This Eternal Now.

ALL HUMANS LIVE HERE, and ONLY HERE, in this

ETERNAL NOW.

It’s a Field of potentials, of pending Manifestation, this continuous event-stream of karma in which we have always lived our body’s Life.

This Eternal Now has always been our body’s Field of Contention.

The Aliens is here, in our Eternal Now.

Our common, shared, reality that we all continuously co-create now has Aliens.

It’s getting very complex in here.

Officialdom is clueless. They see the Aliens. They are freaking out. They think you are children, when it is their small minds, trapped in a reality that is only grit, mud, and ‘random chance’ who are childish.

Officialdom is stupid. They will and are reacting badly. As is their way, they are trying to hide shit from you. Silly grit bound minds don’t realize you can see everything from within the Eternal Now. They have yet to grasp that what they perceive as this Matterium, filled with ‘matter’, is but a hardening of our previous (past) internal states of being.

WAR happens in the Matterium.

Contention occurs within this Eternal Now where Consciousness shapes the manifesting event-stream.

YOU know this to be fact. You are a co-creator.

Contention with Aliens is happening in this instant in this Eternal Now.

Officialdom ain’t doing shit. They are still stuck in trying to move matter around to affect unfolding circumstances. That’s redoing the mirror trying to affect the reflection. Dumb fucks….

It’s up to US. To the New Humans. Those of us who live in this Eternal Now. Those of us who see that our body’s Lives (the Chain that cannot be broken) are expressions of the Ontology revealing itself to itself. It’s up to us guys.

We are not an Army. That’s a concept from the past, from before the emergence of the New Humans. We are a Force. A self-organizing collective with leadership resident in each, and every participant.

We are the New Human Force. By the time officialdom starts to speak about the Aliens in near-factual terms, we will already be engaging them in this Eternal Now.

By the time officialdom begins to move matter around (space ships & such) thinking it’s War, we will already be suffering casualties in this Eternal Now. That part is inevitable. It’s how we learn.

By the time officialdom realizes that some shit is going on in places and ways beyond its conception, we will already be pushing our dominance onto our partners in this First Contention, the Aliens. Nage cannot train without Uke.

Just as officialdom is scrambling to research the Ontology, this Eternal Now, and the event-stream, we will be settling terms with our new partners, the Aliens.

Come, join with us. It’s going to be a hellacious Contention.

We ARE the NEW HUMANS!

Together we are the Force that cannot be defeated.

Start YOUR training in this instance of this Eternal NOW.

Consume Neville Goddard videos as though all of human existence depended on YOUR mind and YOUR active, effective, imaginings!

It’s not a question of Mind over Matter as there is only Mind and it cares not for Matter. That’s residue.

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